A Little Thank You Note Goes a Long Way

There are people who will say a thank you is a thank you is a thank you. I’d say that those people are redundant…and they’re wrong. How do I know? I have experienced it first-hand.

I do a fair amount of networking. I attend functions conducted by The Boca Raton Chamber of Commerce and events hosted by other networking groups – many of which are women-focused – because I enjoy creating feminine-styled designs. Don’t get me wrong, I’ve created packaging, logos and corporate identities for plenty of masculine-themed companies, and I usually enjoy those too. It’s just easier to create design that I know I’d be happy with for myself, and my brand is feminine in tone.

Back to the “thank you”s. What I’ve noticed is that when I meet someone at a networking event and follow up with an e-mail saying, “It was great meeting you…” I receive a nice reply, something like, “I really enjoyed meeting you too…” But when
I follow up with a handwritten note, sent snail mail – on one of my custom designed cards – it’s really well received. I’m talking, the difference between that’s nice and Wow!

So, what’s the big deal? The big deal is that time is money. When you decide to attend a networking meeting, spend a couple of hours out of the office and disrupt your work flow; it had better be worth it. And what happens at these meetings is that you meet one or two people who may have the ability and desire to produce a solid business lead. So, if there is an option to follow up with a nice e-mail sentiment that expresses gratitude or a real nice note card that demonstrates gratitude and style, thereby enhancing your brand, this choice is an easy one.

If you would like a custom designed thank you note that promotes your brand with oomph, give me a call.